The Developmental Factors of the Investment Activities of the British Firms in Poland

Abstract

The paper seeks to determine the factors that have the largest influence on the investment activity of the British firms in Poland before joining the European Union. The findings have shown that the most important thing for British investors to decide about investment in Poland is market conditions. The size of the Polish market was most often indicated as a decisive factor to choose Poland for investment. We mean those British firms that were investigated. An analysis of concrete cases has shown that the cost factors did not play such an important role for British firms when considering Poland for economic activity.