The Popularization of Russian Language and Culture among Children. The Phenomenon of the Animated Film Masha and the Bear

Abstract

The paper focuses on the opportunities offered by a Russian animation series entitled Masha and the Bear when it comes to teaching Russian to kindergarten and early school-age children. The author believes that it is worth paying attention to the variety of cultural elements in the series and the way they are “accidentally” passed onto the recipient in the narrative. The author also analyses stereotypes employed in the animation, especially the cognitive ones, that is the ones related to everyday life of the Russians, their interests, traditions and clothing. The paper is based on the experience of the author, who carried out a project “Understanding Masha. Jolly, colourful and interesting presentation of the Russian culture and language.” The aim of the project was to promote the language and culture of Russia among children, as well as preparing them to participating in intercultural dialogue.