Isocrates on the Ethical Value of Rhetorical Message
Abstract
The subject of the article is the theory of ethically-based rhetorics of Isocrates, rightly regarded as the precursor of the idea of lingustic communication ethics. The author of the article focuses on the following aspects of the issue: the question of truth and taking responsibility for one’s words, the ethical conduct of rhetorician, his political involvement, his sympathy towards other people, his self-imposed regular mental activity and finally his care for stylistic and eufonic quality of his message. The final remarks concern the problem whether Isocrates actually followed the rhetoric principles he proclaimed.
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