Inicjatywy społeczne we współczesnych przedsiębiorstwach

Grzegorz Zasuwa

Grzegorz Zasuwa Katolicki Uniwersytet Lubelski

Słowa kluczowe: inicjatywy społeczne przedsiębiorstw; klasyfikacja

Abstrakt

In the present article the issue is tackled of social initiatives taken by companies. On the basis of analysis of relevant literature it is shown that social activities taken nowadays by companies aim both at giving support to the society and at making profit for the company itself. The article also makes a systematic review of social initiatives, taking into consideration their subject, form, groups of people to whom they are directed, the degree of their institutionalization, time and motives of taking them and the degree to which they are consistent with the profile of the company.

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