Kontroling jak o instrument współczesnego zarządzania

  • Ewa Frankowska Wyższa Szkoła Zarządzania i Marketingu w Warszawie
  • Marek Lisiecki Katolicki Uniwersytet Lubelski
Słowa kluczowe: idea kontrolingu; kontroling strategiczny i operacyjny; obszary i efekty zastosowania kontrolingu

Abstrakt

Development, or just staying in the market, requires using various methods of organization and management. One of the most popular methods used in recent times is controlling. It has been spreading to ever new areas of organization management. It allows detecting critical situations that may appear in the future. Controlling allows not only keeping up with the best ones, but also overtaking them. It can be used both for strategic management and for operational one.

Opublikowane
2020-05-12
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