Znaczek pocztowy jako środek przekazu

Abstrakt

From among mass means of communication the postage stamp draws probably least attention of sociologists. In the paper the author demonstrates that the themes of postage stamps are associated with almost all human affairs. The stamp performs social, aesthetic, informing and educational functions. It brings people, members of the great world-wide family of men, closer together. The postage stamp is also a work of the art of printing. It transmits information through its graphic and icon-like symbols and through a brief caption. It serves as a means to popularize culture, styles of life, achievements of the human thought, also technical, and familiarizes the beauties of nature. But, above all, the postage stamp is a particularly meaningful transmitter of mass messages.