The Visual Culture of Wearable Technology

Abstract

The aim of the paper was an attempt to describe wearable technology as a symptom of visual culture (iconosphere, sociosphere, view regimes and beholding) in different types of society (in the society of icons, of the spectacle, of auto-presentation, of design and of peeping). In conformity with the idea of visual return, the subject of the research were both the images filling social life, as well as potential images which may be observed, not necessarily in a material way, transcribed, for example, in the form of a numerical image. In the research process the thesis was accepted that, in accordance with the William Ogburn’s hypothesis of cultural delay, the social-cultural practices creating the visual culture of wearable technology, do not keep pace with changes in the sphere of technology. The thesis was confirmed. The historical and analytical-descriptive methods were applied in the paper. The article has a theoretical character.