Culture and Market—a Relationship of Conflict or Symbiosis?
Abstract
In the world of decreasing natural resources and room for people on the one hand and expansion of ideas, politics and economies on the other, the notions of culture and development have acquired increasing importance. As the world becomes ‘smaller’ due to economic, political and cultural globalization, people have to bridge the differences in the very same areas to find some common ground and ensure progress to the whole mankind. The terms are often falsely counterposed: market is associated mainly with economic sphere, whereas culture is predominantly viewed as an intangible traditional asset. In this sense, the paper seeks to identify the overlap between the ideas of culture and market/economic development, note the conspicuous rise in significance of the former for the latter and trace the role of culture in economic development of nations with special emphasis on the evolution of the relationship in the last decade of the 20th century specifically. Eventually, the paper defines the role of culture in the context of two processes/ideas that are shaping our reality, i.e. globalization and sustainable development.
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