Towarzystwa ubezpieczeniowe jako firmy odpowiedzialne społecznie

Abstrakt

Corporate Social Responsibility is a general strategy in which a company voluntarily takes into consideration social matters represented by groups connected with the company’s operations. Those actions are intended to achieve certain economic goals. In this way, enterprises can incorporate public interests, including employees’ and environmental issues, into their operations. The article presents actions conducted by insurance companies that are related to the issues of social responsibility. The most significant examples involve aid provided to the disadvantaged, victims of car accidents or floods. It is notable that Polish companies show a growing interest in charity events as well as affairs of local communities. They also get involved in actions directed towards protection of natural environment.