Consumer Response to CSR Announcements

  • Marek Pawlak The John Paul II Catholic University of Lublin, Faculty of Social Science
Keywords: CSR; CSR communicating; companies social responsibility

Abstract

Companies engaging in CSR activities usually announce about this public not always are aware of results of these messages. As a test of credibility an independent information source can be used. Too intensive and pushy notification about dubious CSR initiatives can be perceived as company hypocrisy. As the results of own studies suggests a negative response to CSR announcement can be identify particularly among people who possess conservative attitude to reality.

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Published
2020-03-05
Section
ARTICLES