Unique Value of Youth Market as a Business Area Within Strategic Targeted and intentional Interactions in the Phonographic Recording Companies

  • Piotr Tarka The Poznań University of Economics and Business
Keywords: youth market; recording companies and strategic interaction on youth; strategies of market creation

Abstract

Author in this article describes mechanism and behavior of youth and market in the context of unique activity undertaken by recording companies operating in the field of phonographic industry. Author strives to prove the great importance of youth market for the recording companies from the prospect of making great profits. Furthermore these kind of companies are deeply confined within this market. In the latter part of article, one described the methods used by surveyed companies as concerns their interaction and activities undertaken to younger customers.

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Published
2020-03-05
Section
ARTICLES